Privacy Policy
Welcome to Prime Living. We value your privacy and are committed to protecting your personal information while you use our website and services. This Privacy Policy explains how personal data is collected, used, stored, and protected when you visit our Shopify-based online store or place an order with us.
By accessing or using our website, you agree to the practices described in this Privacy Policy.
1. Company Information
Company Name: NÁBYTEK FOR LIFE s.r.o.
Legal Form: s.r.o.
IČO: 219 62 499
CZ21962499
Registered Address: U Pískovny 401/2, Horní Kosov, 586 01 Jihlava, Czech Republic
Contact Email: PrimeLivingcz@gmail.com
Phone Number: +420 723 825 659
2. What Information We Collect
When you interact with our website, place an order, or contact us, we may collect certain information, including:
• Full name
• Billing and shipping address
• Email address
• Phone number
• Payment-related information
• Order history
• Device and browser information
• IP address
• Website usage information
• Communication history with customer support
We collect only the information necessary to operate our online store, process orders, and improve customer experience.
3. How We Use Your Information
Your personal data may be used for the following purposes:
• Processing and delivering orders
• Providing customer support
• Sending order confirmations and updates
• Preventing fraudulent transactions
• Improving website performance and user experience
• Complying with legal obligations
• Managing returns, exchanges, or warranty-related requests
• Responding to customer inquiries
We do not sell or rent your personal information to third parties.
4. Shopify and Third-Party Services
Our online store is hosted by Shopify. Shopify provides the e-commerce platform that allows us to offer products and services to customers securely.
Payment transactions are processed through Shopify Payments and related secure payment providers. Your payment information is processed according to the security standards required by those providers.
We may also use trusted third-party tools for:
• analytics,
• website performance,
• fraud prevention,
• shipping management,
• customer communication.
These providers process data only to the extent necessary to perform their services.
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to improve functionality, analyze traffic, and enhance user experience.
Cookies may help us:
• remember user preferences,
• improve website performance,
• understand visitor behavior,
• provide secure checkout functionality.
Detailed information about cookies can be found in our Cookies Policy.
6. Legal Basis for Processing Data
Under the General Data Protection Regulation (GDPR), we process personal data based on:
• performance of a contract,
• legal obligations,
• legitimate business interests,
• customer consent where required.
7. International Deliveries
Prime Living delivers products within the Czech Republic, across the European Union, and to Ukraine. In some cases, personal information may be processed by international logistics or shipping partners solely for order fulfillment purposes.
8. Handmade Products Disclaimer
Prime Living specializes in handmade furniture products. Due to the handcrafted nature of our products, slight differences in texture, color, dimensions, or finishing details may occur between individual items. Such minor variations are considered a natural characteristic of handmade production and are not regarded as product defects.
Customization options may become available in the future.
9. Data Retention
We retain personal data only for as long as necessary to:
• fulfill orders,
• comply with legal obligations,
• resolve disputes,
• enforce agreements,
• maintain accounting and tax records.
When data is no longer required, it is securely deleted or anonymized.
10. Your Rights Under GDPR
Customers located in the European Union have the right to:
• access their personal data,
• correct inaccurate information,
• request deletion of data,
• restrict or object to processing,
• request data portability,
• withdraw consent where applicable,
• file a complaint with a data protection authority.
To exercise your rights, please contact us using the information provided below.
11. Data Security
We implement appropriate technical and organizational security measures to protect personal data against unauthorized access, misuse, disclosure, alteration, or destruction.
However, no method of online transmission or electronic storage can be guaranteed as completely secure.
12. Contact Information
If you have any questions regarding this Privacy Policy or your personal data, please contact us:
Email: PrimeLivingcz@gmail.com
Phone: +420 723 825 659
13. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time to reflect legal, operational, or technical changes. Updated versions will be published on this page with immediate effect after publication.